New Year…New Attitude

New Year… New Attitude


Ready or not here comes 2015! Most people make use the start of a new year to make resolutions. We resolve to lose weight, spend more time with family and friends, be better with finances, be more charitable, eat more vegetables, always drive the speed limit… and on and on they go! Sometimes we are successful, and sometimes we admit defeat. Maybe our resolution was a little too optimistic, we didn’t properly prepare and plan, or maybe we just get tired of waking up a 5am and running on a treadmill! Let’s take some advice from the business world on resolutions.

Businesses make resolutions aka Goals. We set goals intended to bring in more revenue, control costs, and help us be the best in our field. Our goals are specific, measurable, and achievable. Often we set a large goal, and smaller goals to help us achieve the larger goal. For instance our ultimate goal may be “Increase annual revenue by 30%”. We then set smaller, more specific goals such as “Write X amount of premium each month through new accounts and renewal business. Market to new business based on past success in the industry, markets which we previously were not competitive, referrals from existing clients, account rounding, and community connections.” Goals can be broken down to be as small and specific as needed, like a check list. Achieve one goal, mark it off and move to the next.

Approach your goals (resolutions) like eating a cookie. Don’t attempt to shove the whole thing in your mouth at once! Take small bites, slowly chewing and savoring the cookie. Enjoy the journey and celebrate each milestone that you reach!

Whatever the reason we failed in the past, let us not give up or be defeated in 2015!

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